I subscribe to a several newsletters. They include many topics that interest me such as visual art, spiritual awakening, professional writing, art and healing, and lots of other things.
I don’t know about you, but I often get confused as to who is sending me this or that newsletter. Sometimes I subscribe because they offer something for free and I want it. I may have no intention of reading the newsletter and intend to unsubscribe as soon as I get my freebee. Sometimes I am actually interested in the content of the newsletter and want to read what the person has to say.
But as I said, I get several of them and get a bit confused and rather annoyed when the letter reads something like: “Hi, VirginiaLS: it’s me, Joan.” I’m like, “Who the heck is Joan”?
The other day I got this letter in my inbox, which was very interesting because it talked about depression, which I struggle with each and every day. The person apologized for not writing for so long. But I didn’t miss him because I had no idea who he was anyway. The name did not ring a bell. Neither did the long and awkward email address. I read the entire email (something I rarely do) and by the time I got to the end still had no clue who had written it.
The person gave homage and a link to someone who had helped him so I knew who that was, but whoever wrote the newsletter didn’t provide a link to their own website, no slogan or catch phrase to jog my memory, nothing. Well, there was something. A link to a dropbox page.
With a little sleuthing I finally did find the web site of the person who sent the letter. Once it came up I immediately knew who I had been reading about.
I am a visual person so putting your name on a newsletter without a familiar logo or banner leaves me confused and a bit perturbed. I am not good with names.
Now, I don’t produce a newsletter yet so who am I to talk? But those of you who do, please use your logo, or at least a link to your site so those of us who get a bit foggy at times can quickly identify you. Including the name of your business with a link would be most helpful.
Which brings up another point. I can’t understand why some people choose to name their businesses after themselves. I’m sure there is a very good reason. I would have to ask someone why that is done so often. IMHO johnsmith dot com doesn’t tell me a darn thing about who you are and what you do. Johnsmith is not a brand. Something like Rainbow Kitten Arts dot com might jog my memory and give me a clue as to who is writing me.
As I said, it’s just my opinion.