When I read books, articles and magazines on how and where to sell my art I often encounter the same ol’ same ol’ about sending out hard copy portfolios. I am still seeing information saying that I should invest in brochures, post cards, flyers and business cards. I am still being instructed to send these out by the thousands. I am even reading about art directors who are still looking for slides and who will not accept e-mail submissions.
Slides? Nobody does slides anymore, do they? Why? How 20th century is that?
This is the computer age: the green age. I don’t believe in putting more junk in landfills. So what if it’s recycled and recyclable paper. 99.99% of the people who get your expensive and slick promotional pieces are going to throw them in the trash or file them forever.
I still believe in business cards, announcement cards and CD ROM portfolios. You need something to hand out at networking gatherings and art shows. Brochures and any other promotional hard copy is essential for keeping specific people up to date on your artistic endeavors. I just don’t believe in blanketing the earth with them.
Note: A longer and more detailed version of this article has been submitted to E-Zine Articles.com. I will let you know if it is accepted.
It’s time to go green with your marketing
When I read books, articles and magazines on how and where to sell my art I often encounter the same ol’ same ol’ about sending out hard copy portfolios. I am still seeing information saying that I should invest in brochures, post cards, flyers and business cards. I am still being instructed to send these out by the thousands. I am even reading about art directors who are still looking for slides and who will not accept e-mail submissions.
Slides? Nobody does slides anymore, do they? Why? How 20th century is that?
This is the computer age: the green age. I don’t believe in putting more junk in landfills. So what if it’s recycled and recyclable paper. 99.99% of the people who get your expensive and slick promotional pieces are going to throw them in the trash or file them forever.
I still believe in business cards, announcement cards and CD ROM portfolios. You need something to hand out at networking gatherings and art shows. Brochures and any other promotional hard copy is essential for keeping specific people up to date on your artistic endeavors. I just don’t believe in blanketing the earth with them.
Note: A longer and more detailed version of this article has been submitted to E-Zine Articles.com. I will let you know if it is accepted.